How Showpad builds customer confidence with continuous security
The challenge
Showpad’s sales enablement platform empowers thousands of organizations across 50+ countries to align sales and marketing teams. With sensitive customer data flowing through its platform, security and privacy are critical for business growth.
Traditional penetration tests provided only a single snapshot in time, leaving gaps in a fast-moving development environment. The security team needed a way to continuously identify vulnerabilities while supporting rapid feature releases and maintaining customer trust.
Customer trust for us is key. If we don’t have customer trust, we won’t sell our product. Therefore, we need to be on top of our game with regards to our privacy and security.
Bram D’Hooge
Director of Security, Privacy & Compliance
The solution
Showpad chose Intigriti to run a managed bug bounty program, ensuring continuous security coverage that evolves alongside its platform. This approach allowed Showpad to identify vulnerabilities faster, strengthen developer awareness, and maintain customer trust without slowing down innovation.
Key features that addressed Showpad’s needs included:
Access to a diverse researcher community: Leveraging Intigriti’s global network of ethical hackers to uncover vulnerabilities that traditional testing might miss.
Dedicated program support: Guided onboarding and ongoing success management to define scope, set expectations, and maintain program quality.
Continuous testing model: Ongoing vulnerability discovery that fits agile development cycles, eliminating the limitations of one-off penetration tests.
Developer training integration: Using vulnerability reports as practical learning resources, strengthening security knowledge within engineering teams.
If you want to bring your vulnerability testing into the 21st century, get a bug bounty program.
Vic Woods
Sr. Information Security Officer
The result
Since launching their program in 2020, Showpad has received over 150 vulnerability reports, strengthening their platform’s resilience while improving internal processes.
By adopting continuous testing, Showpad:
Boosted customer trust through proactive vulnerability management
Enhanced security culture across teams with practical training opportunities
Gained agility by integrating hacker feedback directly into development cycles
The collaboration with Intigriti not only improved Showpad’s security posture but also reinforced its reputation as a trusted partner for global enterprises.
Showpad
Showpad is an all-in-one sales enablement software. The platform integrates industryleading training and coaching software with innovative content solutions to help sales and marketing teams maximize hybrid sales. Organizations rely on Showpad’s platform in more than 50 countries.
Industry
Computer Software
Employees
500–1,000
Global Reach
Active in 50+ countries
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"Through our bug bounty program, our security team avoids getting tunnel vision"
Bram D’Hooge,
Director of Security, Privacy & Compliance, Showpad